Meet Jamie Dawes.
Jamie has been designing reworks for Frankie for almost a year now and we are very happy to have her on the team. We asked her a few questions to find out what makes her tick.
Give us a rundown of your life in fashion thus far and how you can to be the head designer for Frankie?
I started making my own clothes when I was 13 years old. I loved my home economics class so much that I somehow convinced my school to let me take 2 of those courses a year and no other electives. Naturally, after graduation, I went on to take the Fashion Design and Technology Degree program at The Wilson School of Design. I did my thesis on upcycling clothing and made an entire collection of garments from thrift stores. I love the idea of rescuing something that was overlooked, taking it apart, and putting it back together in a way that is unexpected, thus giving a garment a new life. I have always wanted to work for a company with the same values as mine. Landing the head designer position at Frankie after working in the industry for a couple of years at various companies was a dream.
What is it about Frankie that you love?
Well for starters I love that we are a Vancouver based company. It’s pretty rare to find that nowadays and the fact that we design and manufacture in our own studio allows us to monitor every step of our supply chain. We are able to keep vintage clothing and waste out of the landfill and make it into something with purpose again. The fashion industry is one of the leading wasteful industries in the world and the fact that we can still be involved and not add to the problem is inspiring.
What do you see for the future of sustainable fashion and how is Frankie playing a role in that?
Finally, everyone is jumping on the sustainable bandwagon. We as consumers have slowly shifted the mindsets of these mass manufacturing companies to finally see value in preserving our planet. Whether these companies have has an epiphany or they are just grasping at the next big thing, it doesn’t matter, it’s all for a good cause.
Frankie is an originator in this industry and has always been transparent about what we are all about. We are dedicated to reducing our carbon footprint while still offering the most fire women’s clothing in the game. Our girls have always known and loved this about our brand and that’s why we appreciate them so much. We do it for the right reasons and we look good doing it.
This is just the beginning of the trend and it’s about time. The fact that everyone is slowing coming around to the idea is not only great for our planet but it’s great for us as consumers in general.
What are your current style inspirations?
Streetstyle has become just as important as the runways show these days so always keeping up to date with what’s happening is very important.
At the same time looking for inspiration outside of fashion is what’s going to set you apart as a designer. At the moment, unconventional materials as clothing is incredibly inspiring to me and we will hopefully be seeing examples of this in our upcoming collections.
Top 5 instagram accounts and why?
I like all of these accounts because they all bring something different to the table. They all inspire me in different ways whether it’s Nicole’s custom reworks to Lukas effortless street style. I could name a million more but these are definitely the ones I keep my eyes peeled for and always look forward to seeing. Dachshund Bois because I need to break up the fashion overload sometimes.