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Designer to Watch: Hyein Seo

Posted by Sara Gourlay on

Remember seeing Rhianna at Paris Fashion Week wearing a stand out Mink fur stole which read “FEAR”? That stole was a design of Hyein Seo, a Korean-born women's streetwear designer. Recently graduated from the prestigious Antwerp Royal Academy of fashion, Seo received a lot of attention for her 'Fear' collection at the fall 2014 VFiles showcase at New York Fashion Week. The infamous fur stole has since been imitated by designer Philipp Plein (read more about the knock-off). 

Hyein Seo's graduate collection at Antwerp’s Royal Academy was titled 'BAD EDUCATION'. Emphasizing youth and the afflictions of school, this anti-education collection features tag lines like "School Kills" and "Spoiled". The collection was an instant success due to its "ready to shop" factor. Seo was almost the 'bad girl' at Antwerp with her commercial looks for going against the usual avant garde and deeply artistic collections coming from the school. 

 Hyein Seo has released some sneak peeks into her Autumn 2015 collection. Building on her 'Bad Education' collection from her graduate year, the line features crew necks and bomber jackets embroidered in Korean and English titled "I'm Lost and "Tonight or Never". We're particular excited about the velour matching sets. 

 

 Stay up to date with Hyein Seo:
https://instagram.com/hyeinantwerp

Designer to Watch Hyein Seo

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