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Why do we love the infamous Coca Cola rugby shirt?

Coca Cola rugby shirts were first introduced in the mid 80's and were an instant hit. They were loved for their all-American vibe as Coke's motto in 1985 was 'America's Real Choice'. Coca Cola clothing also became popularized in the hip hop scene when Heavy D & The Boyz sported Coca Cola in their music video, 'Mr. Big Stuff'. 

But the reason why we secretly love the Coca Cola rugby shirt is the designer behind it - the man himself, TOMMY HILFIGER

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