Coca Cola rugby shirts were first introduced in the mid 80's and were an instant hit. They were loved for their all-American vibe as Coke's motto in 1985 was 'America's Real Choice'. Coca Cola clothing also became popularized in the hip hop scene when Heavy D & The Boyz sported Coca Cola in their music video, 'Mr. Big Stuff'. 

But the reason why we secretly love the Coca Cola rugby shirt is the designer behind it - the man himself, TOMMY HILFIGER