Frankie Collective was handpicked by Adidas to participate in Choose to Give Back—a one-day, zero-transaction pop-up held in the heart of SoHo, New York. The initiative invited consumers to donate used clothing in exchange for access to exclusive, upcycled collections from a select group of NYC designers, all with a shared commitment to circular fashion. Frankie’s contribution featured custom reworked Adidas pieces, constructed entirely from reclaimed garments and vintage athleticwear, showcasing the brand’s signature streetwear-forward sustainability.

The event wasn’t just about shopping—it was about reshaping how people value clothing. According to Teen Vogue, attendees were encouraged to “think about the lifecycle of their wardrobe,” with on-site embroidery, repair, and screen-printing stations reinforcing the importance of longevity and garment care. Frankie’s collection sold out in under two hours, affirming the appetite for innovative, design-led sustainability.

Over the course of the day, more than 2,500 pounds of textiles were collected for recycling and donation—a milestone Futurevvorld noted as part of a larger push by Adidas to reduce waste and inspire action across its global community. As Office Magazine highlighted, the space felt less like a pop-up and more like a cultural exchange—where fashion, purpose, and creativity converged.

Through this activation, Frankie reinforced its position at the forefront of responsible design, using upcycling not just as a method, but as a message: the future of fashion is not only what we create, but what we choose to keep.