GREY GOOSE x Frankie Collective

Frankie Collective partnered with GREY GOOSE® Vodka to design a limited-edition 10-piece collection inspired by the effortless luxury of a summer escape in the South of France. Drawing from the brand’s longstanding commitment to upcycling and sustainability, each piece in the capsule was created from repurposed garments and vintage materials—blending GREY GOOSE’s refined aesthetic with Frankie’s iconic streetwear sensibility.

Unveiled at the GREY GOOSE Lawn Club launch in Toronto, the collaboration reimagined what a fashion-forward cocktail event could look like. Think sun-soaked linen, soft tailoring, and silhouettes that feel as easy as a breeze off the Mediterranean.

The collection served as both a nod to French heritage and a modern statement on circular fashion, offering a tactile expression of summer leisure with a conscious edge.

With strong media pickup across Canada and beyond, the campaign positioned GREY GOOSE as more than a premium spirit—emerging as a lifestyle brand committed to creativity, craftsmanship, and sustainability. At the same time, it reinforced Frankie Collective’s place at the forefront of cultural fashion and responsible design.