Nike tapped Frankie Collective for a high-impact Earth Day campaign in partnership with Billie Eilish, hosted at Goodwill SoCal in Fairfax. As part of the brand’s ongoing commitment to sustainability, Frankie was brought on to design a series of custom, Billie-inspired outfits using vintage Nike pieces—each reimagined through Frankie’s distinct rework aesthetic.

The activation was more than just a fashion moment. It served as a public-facing call to rethink fast fashion by showcasing the creativity and cultural relevance of upcycled streetwear. By transforming secondhand garments into fresh silhouettes, the project encouraged Billie’s fanbase and Nike’s global community to see thrifting not as a compromise, but as a future-forward way of dressing. From bold cuts to oversized proportions, the looks honored Billie’s style while staying true to Frankie’s mission: giving new life to garments that might otherwise be forgotten.